When MTV approached us with a brand new challenge series called ‘Fresh Meat,’ we knew we couldn't get too serious and thought it was a perfect opportunity to do something out of the ordinary… Quirky and not slick… Tactile and hand-made... With many ideas in mind and without being offensive, we decided that a meat diagram would be a perfect element to create a humorous, engaging, and entertaining opening sequence to reunite the Fresh Meat.
Once concept was approved, we invented a new game, crafted and painted the prop, art directed and photographed the scene, designed, animated the sequence and all other elements, and finally selected and remixed a perfect music to go with this unique creative concept.
This show identity package has won many awards including Telly, Davey and Creativity awards for its creative strategy, art direction and use of graphics.