Optical Research T-Shirt

"Sexy Sights & Sounds for Sexy People" was the name of the audio-visual event co-created by our friend, writer, music composer David Weiss. To make it "sexy," our creative strategy was to use a fashionable typeface paired with a kiss (on the head of "people,") arranged "organically" around the shape of the type and "connect" the letters where feels right... Subtle, thereby appropriate. This invitation was designed to be distributed via email as a PDF document with clickable links.